When will QWEEN's first stores open?

QWEEN's first experiential retail stores are scheduled to open by mid-February in Bangalore and Delhi.

Who is investing in the QWEEN jewellery brand?

Global jewellery leaders Rosy Blue and Kashikey Co. Ltd. have jointly announced an investment of ₹1000 crore in QWEEN.

What makes QWEEN different from traditional jewellers?

QWEEN focuses on a self-discovery experiential model, making fine jewellery buying invitational and unintimidating for modern Indian women.

Home / Business and Economy / QWEEN: Luxury Jewellery Goes Experiential

QWEEN: Luxury Jewellery Goes Experiential

5 Dec, 2025

•

Summary

QWEEN launches as India's first self-discovery experiential jewellery brand.
Rosy Blue and Kashikey invest ₹1000 crore to scale the brand.
Experiential stores to open in Bangalore and Delhi by mid-February.

QWEEN: Luxury Jewellery Goes Experiential

India's first self-discovery experiential jewellery brand, QWEEN, is preparing for a significant launch by mid-February. This new venture, founded by Amit Kumar and Suyash Motarwar, is backed by a substantial ₹1000 crore investment from global jewellery leaders Rosy Blue and Kashikey.

QWEEN aims to redefine the luxury jewellery experience for modern Indian women, focusing on purpose-led design and ethical craftsmanship. The brand emphasizes making the purchase journey invitational and unintimidating, a stark contrast to traditional retail. The first experiential stores will span 5,000-6,000 sq ft and are set to open in Bangalore and Delhi.

With a commitment to ALL NATURAL jewellery, including ethically sourced diamonds and gemstones, QWEEN plans to introduce over 20 collections and 3,000 SKUs. This strategic investment leverages Rosy Blue's mine-to-market expertise and Kashikey's legacy of craftsmanship to set new standards in traceability and modern luxury.