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QWEEN: Luxury Jewellery Goes Experiential
5 Dec, 2025
Summary
- QWEEN launches as India's first self-discovery experiential jewellery brand.
- Rosy Blue and Kashikey invest ₹1000 crore to scale the brand.
- Experiential stores to open in Bangalore and Delhi by mid-February.
India's first self-discovery experiential jewellery brand, QWEEN, is preparing for a significant launch by mid-February. This new venture, founded by Amit Kumar and Suyash Motarwar, is backed by a substantial ₹1000 crore investment from global jewellery leaders Rosy Blue and Kashikey.
QWEEN aims to redefine the luxury jewellery experience for modern Indian women, focusing on purpose-led design and ethical craftsmanship. The brand emphasizes making the purchase journey invitational and unintimidating, a stark contrast to traditional retail. The first experiential stores will span 5,000-6,000 sq ft and are set to open in Bangalore and Delhi.
With a commitment to ALL NATURAL jewellery, including ethically sourced diamonds and gemstones, QWEEN plans to introduce over 20 collections and 3,000 SKUs. This strategic investment leverages Rosy Blue's mine-to-market expertise and Kashikey's legacy of craftsmanship to set new standards in traceability and modern luxury.
