Qdoba Plots Massive Expansion: 50 New Restaurants in Nashville & Atlanta

Qdoba Mexican Eats is embarking on an aggressive expansion, targeting the opening of 50 new restaurants across Nashville and Atlanta. This strategic growth is being amplified by a recent acquisition and expanded development commitments from franchise partners like B Wild Investments LLC.

Under the leadership of Chief Development Officer Jeremy Vitaro, Qdoba aims to more than double its current footprint of over 865 restaurants to approximately 2,000 locations within the next eight years. The company is targeting 100 annual openings and increasing its franchised locations to 85% of the total system.

Existing franchise partners are key to this expansion. A Zaxbys operator has committed to opening 20 Qdoba locations in Nashville, while a former McDonald's operator will lead franchising efforts in Atlanta. Additionally, 7 Star Eats, an affiliate of B Wild Investments LLC, has acquired 22 restaurants in the Pacific Northwest, bringing its total to 42, and signed a new commitment for 63 units across several western states.

This growth is supported by recent financial maneuvers, including a $435 million whole business securitization completed recently. This follows a $527 million continuation fund raised in 2025 by Butterfly Equity, which acquired Qdoba in 2022, and an initial $305 million securitization fund in late 2023.