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World Cup Cheers: Pubs Serve Millions of Pints
21 Jul
Summary
- Marston's served two million pints during England's World Cup fixtures.
- Fuller's reported strong sales boosted by good weather and the World Cup.
- Both pub groups anticipate meeting profit expectations ahead of schedule.
Pub giants Marston's and Fuller's have reported a substantial increase in summer sales, with the World Cup and favorable weather conditions significantly driving customer traffic.
Marston's noted that England's progress in the tournament alone led to the sale of two million pints. Their sports-focused Grandstand venues saw remarkable year-on-year sales surges of approximately 170% on England matchdays. Despite these peaks, overall like-for-like sales for Marston's in the 42 weeks leading up to July 18, 2026, were down 1.6% compared to the previous year, with softer market conditions outside of busy periods impacting results.
Similarly, Fuller's also celebrated a robust trading period, attributing success to a combination of good weather, the World Cup, and an extensive program of summer events in their well-maintained pub gardens. The company reported growth in like-for-like sales over the past 16 weeks. Both Marston's and Fuller's anticipate meeting their core profit margin targets ahead of schedule, indicating a positive financial outlook.
