Home / Business and Economy / Protein Startup SuperYou Hits ₹150-Crore ARR in First Year
Protein Startup SuperYou Hits ₹150-Crore ARR in First Year
17 Nov
Summary
- SuperYou co-founded by Ranveer Singh and Nikunj Biyani
- Reported ₹150-crore annual recurring revenue in first year
- Sold over 15 million units of protein wafers and chips
In the past year, protein-snacking startup SuperYou, co-founded by actor Ranveer Singh and Nikunj Biyani, has marked a significant milestone. The company has reported an annual recurring revenue of ₹150 crore and sold over 15 million units of its protein wafers and chips since its launch in November 2024.
SuperYou operates within India's ₹42,000-crore snacking market and has introduced four product categories in its debut year: Protein Wafers, Multigrain Chips, Mini Protein Wafers, and Fermented Yeast Protein Powders. The brand's products are available across e-commerce, quick-commerce, and retail channels, including Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, and its own D2C platform. Its retail presence has expanded to more than 4,500 modern and general trade outlets across metro and Tier-2 cities.
Looking ahead, the company plans to scale its innovation and product development efforts, investing ₹40-50 crore in research and development as part of its next phase of growth. SuperYou has set a target of becoming a ₹1,000-crore brand within the next two to three years, aiming to make protein exciting, approachable, and a part of daily life for consumers in India, where nearly 70% of the population is protein-deficient.
