Private Jet Boom: Superrich Soar Past Pre-COVID Levels

As of December 15, 2025, private jet flights have seen a significant increase, rising 5% year-over-year and 35% beyond pre-COVID levels. This surge is attributed to several factors, including a lasting preference for private travel post-pandemic and a growing demand for privacy. The expansion of the ultra-high-net-worth demographic, defined as individuals with over $30 million in wealth, has more than doubled since 2020, contributing to increased spending on private aviation.

Furthermore, the availability of fractional ownership and membership programs, such as those offered by NetJets and VistaJet, has made private flying more attainable for those who are "making it," not just those who have already "made it." While owning a private jet incurs substantial annual costs for maintenance, crew, and fuel, accessing private aviation through these models offers a more feasible, albeit still expensive, option, with hourly rates starting around $6,500.

The perks of private jet travel extend far beyond mere transportation, often including onboard services like facials and gourmet catering. This elevated experience attracts a clientele that values exclusivity and luxury. Business Insider's analysis of private jet usage at elite events and conversations with industry executives highlight the growing, glamorous, and accessible nature of private aviation in 2025.