Prayagraj Jewelers and Utensil Sellers Lament Diwali Woes Amid Surging Gold and Silver Prices

As of October 18, 2025, the Diwali festivities in Prayagraj's Sangam City were in full swing, with markets thronged by eager shoppers. However, the celebrations were not equally joyous for all merchants. While shops selling sweets, gifts, and decorative items witnessed heavy foot traffic, jewelers and utensil sellers faced a dampened Diwali.

One of the jewelers in Sangam City attributed the lackluster performance to the skyrocketing prices of gold and silver, which have almost doubled since last year. The high costs of precious metals have taken a toll on the jewelry business, spoiling the Diwali cheer for these merchants.

In contrast, the markets were abuzz with activity for other consumer products. From electronic items and garments to decorative pieces, artificial flowers, puffed rice, rangolis, candles, and diyas, the city's prominent markets, including Civil Lines, Katra, Chowk, and Telirganj, saw brisk business. Roadside shops offering festive decorations and essentials did particularly well, with decorative items, lamps, and jhalar (hanging decorations) selling like hot cakes.

However, the famous Thatheri Bazar, a wholesale market for utensils, witnessed a relatively thin attendance of customers. The shop owners attributed this to the fact that it was a Saturday, a day when people typically prefer not to make new purchases, and they expected more customers to visit on the following day, for which the shops would remain open.