How did the Diwali celebrations in Prayagraj's Sangam City fare this year?

The Diwali celebrations in Prayagraj's Sangam City saw a mixed performance, with shops selling sweets, gifts, and decorative items witnessing heavy foot traffic, while jewelers and utensil sellers struggled due to the soaring prices of gold and silver.

What was the impact of rising gold and silver prices on Prayagraj's jewelers?

The rising prices of gold and silver, which have almost doubled since last year, have had a significant impact on Prayagraj's jewelers, spoiling their Diwali business.

Which Prayagraj markets saw the most activity during the Diwali festivities?

The prominent markets in Prayagraj, including Civil Lines, Katra, Chowk, and Telirganj, were abuzz with activity, with strong sales of electronic items, garments, decorative pieces, artificial flowers, puffed rice, rangolis, candles, and diyas.

Home / Business and Economy / Prayagraj Jewelers and Utensil Sellers Lament Diwali Woes Amid Surging Gold and Silver Prices

Prayagraj Jewelers and Utensil Sellers Lament Diwali Woes Amid Surging Gold and Silver Prices

18 Oct

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Summary

Jewelers and utensil sellers in Prayagraj's Sangam City faced a "not-so-happy" Diwali due to skyrocketing gold and silver prices
Decorative items, artificial flowers, and other festive goods saw brisk sales, but the utensil market was slow
Roadside shops offering Diwali decorations and essentials did a roaring business

Prayagraj Jewelers and Utensil Sellers Lament Diwali Woes Amid Surging Gold and Silver Prices

As of October 18, 2025, the Diwali festivities in Prayagraj's Sangam City were in full swing, with markets thronged by eager shoppers. However, the celebrations were not equally joyous for all merchants. While shops selling sweets, gifts, and decorative items witnessed heavy foot traffic, jewelers and utensil sellers faced a dampened Diwali.

One of the jewelers in Sangam City attributed the lackluster performance to the skyrocketing prices of gold and silver, which have almost doubled since last year. The high costs of precious metals have taken a toll on the jewelry business, spoiling the Diwali cheer for these merchants.