New Insurance Plan Combines Protection and Wealth Creation

Pramerica Life Insurance has introduced Pramerica Life Invest Shield, a new hybrid life insurance plan in India. This policy integrates term life protection with a unit-linked investment component, allowing policyholders to manage both wealth creation and life cover simultaneously. The plan is tailored for individuals in their early 30s to mid-40s who seek a consolidated financial solution.

Key features of Invest Shield include life cover up to 100 times the annualised premium, a return of mortality and allocation charges, and loyalty boosters for long-term investment. Policyholders can choose from nine fund options across equity, debt, and balanced allocations, with customisable premium payment terms and policy durations to suit individual financial goals.

This launch aligns with Pramerica Life Insurance's strategy to offer differentiated products that meet evolving customer needs. The company has reported three consecutive years of strong growth, with significant increases in New Business Premium and Assets under Management, while maintaining a high Claims Paid Ratio. The product aims to expand insurance accessibility, particularly in rural India and among traditionally underserved segments.