Home / Business and Economy / Pramara Licenses Sega's Iconic Brands for India
Pramara Licenses Sega's Iconic Brands for India
23 Feb
Summary
- Pramara will manufacture and launch licensed Sega products in India.
- Initial launch includes four products under the 'Crayon Shinchan' edition.
- Sega Corporation's market cap is USD 3.2 billion as of February 2026.
NSE EMERGE-listed Pramara Promotions Limited announced a significant strategic licensing and manufacturing agreement with Sega Corporation of Japan on February 23, 2026. This collaboration aims to introduce globally recognized Sega products into the Indian retail market.
Pramara Promotions will commence this venture by launching four licensed products under the popular "Crayon Shinchan" edition. The agreement also allows for the potential expansion to include additional Sega-licensed products in India, contingent upon mutual understanding and market dynamics.
The products will be manufactured domestically in India. Original molds owned by Sega, currently located with a supplier in China, will be moved to India to support production. This move aligns with Pramara's commitment to bolstering its domestic manufacturing ecosystem.
This partnership marks a key milestone for Pramara Promotions, enhancing its portfolio of licensed characters and strengthening its position in the organized retail toy and character merchandising sector in India. The collaboration is expected to boost its global brand alignment.
Rohit Lamba, Chairman & Managing Director of Pramara Promotions Limited, expressed enthusiasm about the collaboration, highlighting its role in strengthening the company's licensed portfolio and manufacturing capabilities in India. He stated that the agreement supports the company's long-term vision for the character-driven consumer products market.
