Who is Michele Ghee and what is her new role at PlayersTV?

Michele Ghee is a veteran media executive who has been appointed President of PlayersTV following the acquisition of her agency, Expectant Media.

What is PlayersTV and what does it do?

PlayersTV is a sports star-focused streamer that connects athletes and fans through video content, news, and community-driven experiences.

What is the significance of the PlayersTV acquisition of Expectant Media?

The acquisition brings Michele Ghee's marketing and content expertise to PlayersTV, aiming to enhance live fan engagement and develop new programming.

Home / Business and Economy / PlayersTV Acquires Expectant Media, Taps Michele Ghee as President

PlayersTV Acquires Expectant Media, Taps Michele Ghee as President

19 Jan

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Summary

PlayersTV acquired Michele Ghee's tech and content agency Expectant Media.
Michele Ghee named President, bringing nearly three decades of media experience.
Acquisition aims to drive live, community-driven moments with athletes and fans.

PlayersTV Acquires Expectant Media, Taps Michele Ghee as President

PlayersTV, a streamer focused on sports personalities, has announced the acquisition of Expectant Media, the tech and content agency founded by Michele Ghee. Ghee, a veteran media executive with nearly three decades of experience, has been appointed President of PlayersTV, effective immediately. This move integrates her deep expertise in marketing, branding, and culture with PlayersTV's established streaming video, news, and features platform.

The integration is set to enhance PlayersTV's offerings by focusing on "live community-driven moments with athletes and fans." This strategic direction will see the company push into original programming, distribution, and experiential partnerships in the coming weeks. Ghee's leadership is expected to drive value creation and advance equity within the media industry.