PlayersTV Acquires Expectant Media, Taps Michele Ghee as President

PlayersTV, a streamer focused on sports personalities, has announced the acquisition of Expectant Media, the tech and content agency founded by Michele Ghee. Ghee, a veteran media executive with nearly three decades of experience, has been appointed President of PlayersTV, effective immediately. This move integrates her deep expertise in marketing, branding, and culture with PlayersTV's established streaming video, news, and features platform.

The integration is set to enhance PlayersTV's offerings by focusing on "live community-driven moments with athletes and fans." This strategic direction will see the company push into original programming, distribution, and experiential partnerships in the coming weeks. Ghee's leadership is expected to drive value creation and advance equity within the media industry.

PlayersTV's CEO, Deron Guidrey, highlighted Ghee's proven leadership and her commitment to inclusive ownership. The platform boasts a network of over 3,000 fan-owners and 70+ athlete investors, including notable figures like Chris Paul, Travis Kelce, and Kyrie Irving, underscoring its unique model centered around athletes and their supporters.