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Pinterest Banks on AWS for AI Future
5 Jun
Summary
- Pinterest commits $4 billion to AWS cloud services until 2031.
- AWS will supply custom chips like Graviton and Trainium for AI.
- This deal supports Pinterest's AI vision and scaling initiatives.

Pinterest has significantly expanded its partnership with Amazon Web Services (AWS), agreeing to pay $4 billion for cloud services through the year 2031. This long-term commitment represents the largest deal of its kind for Pinterest and is poised to accelerate its artificial intelligence ambitions.
As part of the agreement, AWS will supply Pinterest with its custom chip processors, including Graviton and Trainium. These advanced technologies are intended to help Pinterest scale its artificial intelligence initiatives and enhance features like personalized visual search and AI-assisted discovery. The company has been a client of AWS since 2010, relying on the cloud provider for reliability and performance.