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PepsiCo Values Human Hustle Over AI Skills
25 May
Summary
- PepsiCo prioritizes human traits like hustle and curiosity in hiring.
- Soft skills like conflict mitigation are increasingly valued by employers.
- The company aims to integrate AI while amplifying human-driven innovation.

As artificial intelligence reshapes the job market, PepsiCo is doubling down on essential human skills. The company's Chief People Officer, Becky Schmitt, recently stated that attributes like 'hustle,' problem-solving fortitude, and curiosity are central to their hiring philosophy.
This focus on 'old-school skills' is becoming more prominent as AI handles technical tasks. LinkedIn reports indicate that soft skills, such as adaptability and conflict mitigation, are on the rise. JPMorgan CEO Jamie Dimon also emphasizes the importance of communication, critical thinking, and emotional intelligence for future job security.
Despite this emphasis on human capabilities, PepsiCo is not neglecting technology. The company continues to innovate, integrating AI into its operations, even within its long-standing factories. Schmitt notes the goal is 'human-centric design,' where technology enhances productivity while ensuring accountability.
Ultimately, PepsiCo believes that human creativity and the ability to reimagine possibilities, bolstered by the effective use of AI, will be the true drivers of future opportunities and innovation.