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Patreon's Discovery Overhaul Boosts Small Creators
21 Aug
Summary
- Patreon is overhauling its discovery algorithm to help smaller creators.
- New short-form video tools aim to compete with platforms like TikTok.
- Upcoming features include topic-based communities and anti-scraping measures.
Patreon is set to implement a series of transformative updates, with CEO Jack Conte emphasizing a commitment to combating the 'enshittification' of the internet. The platform aims to create a more equitable space for creators and their communities.
A major overhaul of Patreon's discovery algorithm is underway. This revised system will shift focus from recommending creators based on existing follows to analyzing the content of posts themselves, thereby increasing visibility for emerging creators.
To enhance user engagement and creator reach, Patreon is introducing new short-form video features. These tools, including an iOS-exclusive 'Clips' feature, will enable creators to easily share compelling video snippets, directly competing with established platforms.
Further developments include 'Niches,' dedicated topic-based communities, and robust security enhancements. These will feature bolstered user verification and advanced anti-scraping technologies to safeguard creators' intellectual property from unauthorized use, particularly by AI.
