What is Pathos Communications' unique business model?

Pathos Communications operates on a 'pay-on-results' basis, meaning clients are only charged if their content is successfully published by media outlets.

How much money does Pathos Communications aim to raise on the LSE?

Pathos Communications aims to raise at least £5 million by listing on the London Stock Exchange's junior AIM market.

When is Pathos Communications planning to list on the London Stock Exchange?

Pathos Communications is planning to float on the London Stock Exchange later this month, potentially in approximately eight days.

Home / Business and Economy / Pay-on-Results Marketing Firm Eyes London Stock Market

Pay-on-Results Marketing Firm Eyes London Stock Market

7 Dec

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Summary

Pathos Communications plans to list on London's AIM market.
The firm aims to raise at least £5 million from the stock offering.
It operates on a unique 'pay-on-results' model for clients.

Pay-on-Results Marketing Firm Eyes London Stock Market

A British marketing agency, Pathos Communications, founded in 2019, is reportedly planning a flotation on the London Stock Exchange's AIM market before the end of the month. City sources indicate the firm aims to secure at least £5 million from this listing, potentially occurring as early as eight days from now.

Pathos differentiates itself with a 'pay-on-results' marketing strategy, where clients are billed exclusively for content that is successfully published by media outlets. This approach stands in contrast to the common industry practice of monthly retainer fees charged by many public relations firms.

The planned IPO by Pathos Communications arrives at a time when the London Stock Exchange is experiencing a series of new listings, suggesting a potential upswing in market activity. This follows concerns raised by the dual listing plans of AstraZeneca on both London and New York exchanges.