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Actor's $70 investment becomes $50 crore hair biz
27 Jul
Summary
- Parul Gulati launched Nish Hair with an initial investment of Rs 5,000.
- The brand addresses stigma around hair extensions in India.
- Gulati became the face of Nish Hair, building trust via daily content.
Actor Parul Gulati's entrepreneurial journey with Nish Hair began in 2017 with an initial investment of Rs 5,000. The brand was established to address the social stigma associated with hair extensions in India, aiming to make them accessible and affordable online.
Gulati became the face of Nish Hair, leveraging social media to build trust. She consistently created daily content, a strategy that proved crucial for the brand's growth, especially before influencer marketing was widespread.
Her first sale involved a customized hairpiece for an actress, priced at Rs 5,000. This early experience underscored the importance of executing ideas, not just having them.
Nish Hair's marketing extended to flea markets and unconventional promotions, like a dress made of human hair at the Cannes Film Festival, further increasing brand visibility.
Gulati advises aspiring entrepreneurs to trust their instincts and execute ideas swiftly, highlighting that Nish Hair's success stemmed from solving a problem and consistent founder-led promotion.
