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Paramount+ to Raise Prices in 2026 for Enhanced User Experience
11 Nov
Summary
- Paramount+ to increase prices in Q1 2026
- Investments in UFC and Duffer brothers cited as reasons
- Removing pay-per-view paywall for UFC content
In November 2025, Paramount announced that it will raise prices for its Paramount+ streaming service in the first quarter of 2026. The media conglomerate cites investments in the UFC and increasing its film slate as the primary reasons for the price hike.
According to Paramount's chairman and CEO David Ellison, the price increase will "fuel continued reinvestment in the user experience and deliver an even stronger slate of programming for our customers in the year ahead and beyond." Specifically, the company plans to remove the secondary pay-per-view paywall on UFC content, lowering the barrier for fans to access the combat sports programming.
Paramount has not disclosed the exact amount of the price increase, but the current Paramount+ subscription costs $7.99 per month for the basic plan or $12.99 per month for the premium ad-free tier. The company aims to enhance the overall user experience on the platform through these strategic investments.
