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Paints Disruption Fades, Analysts Upgrade Asian Paints and Berger
17 Nov
Summary
- Nomura analyst upgrades Asian Paints and Berger Paints
- New entrant Birla Opus fails to disrupt paints market as feared
- Titan's studded jewellery sees strong growth, lab-grown diamonds have little impact

In a recent report, Nomura's India Consumer Equity Research Analyst Mihir Shah has provided an insightful analysis of the major shifts shaping India's consumption landscape. Notably, Shah has upgraded both Asian Paints and Berger Paints, a move that the market considers a bold contrarian call.
The primary reason behind Shah's upgrade is the lack of disruption from Birla Opus, a new entrant backed by a ₹10,000-crore investment. Contrary to initial fears, Shah notes that the product prices and dealer margins of Birla Opus are only marginally higher than the legacy players. Even during the aggressive launch phase, the margins for Asian Paints and Berger dipped by only 100-200 basis points, while the growth slowdown was more a function of weak consumption across categories.


