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OTM Tops Asia Travel Shows: NielsenIQ Study
22 May
Summary
- OTM identified as leading travel trade show in India and Asia.
- 71% of respondents cited OTM for highest overall business value.
- NielsenIQ study surveyed 435 respondents across multiple continents.
A recent NielsenIQ market research study has affirmed OTM's position as the leading travel trade show in India and Asia for the third consecutive year. The survey, commissioned by Fairfest Media, involved 435 participants, including exhibitors and visitors from travel trade shows worldwide. Findings revealed that 63% of respondents consider OTM the top Indian travel trade show, while 36% identified it as the leading show across Asia. This reinforces OTM's status as a preferred platform for industry professionals seeking business opportunities and measurable ROI.
Beyond its top ranking, OTM also excelled in perceived business value. A significant 71% of eligible respondents reported that OTM delivers the highest overall business value among the 15 international and 19 regional travel trade shows evaluated. The study, conducted between March 18 and April 7, 2026, surveyed participants from Asia, Europe, North America, and Africa, significantly expanding its respondent base from the previous year.
Sanjiv Agarwal, Chairman & CEO of Fairfest Media, highlighted the importance of these findings, stating that OTM's focus on quality buyers, meaningful meetings, and measurable outcomes is critical as India and Asia grow in global tourism importance. OTM continues to expand its international reach and industry participation, solidifying its strategic relevance for the global travel industry.
