Drivers Ignoring Speed Limit? Ormond Beach Businesses Launch Campaign

Ormond Beach businesses are proactively addressing driver behavior with a new campaign titled "Slow Down, Enjoy the Town. 30 is the new 35." This initiative aims to encourage drivers to adhere to the recently lowered speed limit on Granada Boulevard. The Florida Department of Transportation (FDOT) implemented safety improvements and resurfaced the roadway, reducing the speed limit from 35 mph to 30 mph, a change that has been in effect for approximately one year.

Despite the physical road modifications, including narrowed travel lanes and subtle alignment changes designed to slow traffic, community members observed that drivers were not respecting the new 30 mph limit. In response, Ormond Beach Main Street, a local business advocacy group, has deployed banners, signs, and decals throughout the affected area. The goal is to make drivers more aware and encourage them to appreciate this section of the town.

Previously, a road reconstruction project faced pushback from residents and business owners who felt the initial changes created an obstacle course. FDOT has since made adjustments based on this feedback. The ongoing campaign by Ormond Beach Main Street is planned to continue quarterly until compliance with the reduced speed limit is observed, emphasizing a commitment to enhancing pedestrian safety and the overall town experience.