What is Operation Bluebird trying to do with the Twitter trademarks?

Operation Bluebird has filed a petition to cancel X Corp.'s ownership of the "Twitter" and "Tweet" trademarks, claiming they have been abandoned.

Why does Operation Bluebird believe X Corp. abandoned the Twitter brand?

Operation Bluebird claims X Corp. has legally abandoned the brand rights with no intention to resume use, citing Musk's rebranding efforts.

How long could the legal battle over the Twitter trademarks take?

If X Corp. fights the petition, the trademark cancellation process could take two to five years to reach a final ruling.

Home / Business and Economy / Startup Fights X Corp for Twitter Brand

Startup Fights X Corp for Twitter Brand

11 Dec

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Summary

Startup Operation Bluebird seeks to cancel X Corp's Twitter trademarks.
Founder claims X has legally abandoned brand rights with no intent to resume.
Legal experts debate residual goodwill and potential lengthy trademark battle.

A startup named Operation Bluebird is challenging X Corp.'s claim to the "Twitter" and "Tweet" trademarks. The company filed a petition with the US Patent and Trademark Office (USPTO) to cancel X Corp.'s ownership, asserting that the marks have been legally abandoned. This move is spearheaded by Michael Peroff and Stephen Coates, both trademark attorneys, with Coates having previously worked at Twitter.

Operation Bluebird alleges that X Corp. has abandoned its rights to the Twitter brand with no intention of resuming its use, even suggesting X Corp. has committed fraud on the USPTO. This petition comes after Elon Musk rebranded Twitter to X, replacing the logo and redirecting Twitter.com to X.com. Musk's previous statements about bidding farewell to the Twitter brand are cited as evidence.