Omnicom Media Leads Global New Billings in H1 2026

Omnicom Media announced $3.3 billion in new billings for the first half of 2026, according to COMvergence data. This figure positions Omnicom Media at the forefront among major global media groups. The company also reported $3.15 billion in total new business, reflecting wins minus losses and retained accounts.

PHD, Hearts United, and OMD, all subsidiaries of Omnicom Media, were identified as top global agencies. PHD led in total new business, securing key clients like Adidas, Roku, SkyShowtime, and Xiaomi. Hearts United, a newer agency, won business from Royal Caribbean International and Major League Soccer, while retaining a significant 69% of its existing business.

Initiative, another Omnicom Media agency, also reported major wins, including IBM. The group's comprehensive wins spanned industries and regions, with notable accounts like Bloomberg, Mark Anthony Brands, and On. Major clients such as Uber, Delta Air Lines, and Alibaba were retained.

Omnicom Media's CEO, Florian Adamski, attributed these results to the group's integrated media operations, especially following Omnicom's acquisition of IPG. This integration reportedly enhances their data, identity, and technology services, strengthening their ability to attract and retain major advertising accounts.