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Home / Business and Economy / Paper Cups Get Second Life: Oji's Recycling Revolution

Paper Cups Get Second Life: Oji's Recycling Revolution

13 Jan

•

Summary

  • Oji Holdings developed Renewa to boost paper recycling efficiency.
  • Paper cups are transformed into paper towels and packaging materials.
  • New initiatives aim to involve consumers directly in recycling loops.
Paper Cups Get Second Life: Oji's Recycling Revolution

Japan's leading paper manufacturer, Oji Holdings, is driving a significant shift towards paper-based alternatives to plastic through its Renewa platform. This initiative focuses on enhancing the recyclability of specialized paper products, such as paper cups and paper towels, which often possess properties like water resistance and increased strength.

Renewa addresses the complexities of recycling composite materials, applying technology from milk carton recycling to efficiently process used paper cups. These are then reborn as items like corrugated boxes and coffee cup sleeves. Similarly, used paper towels are recycled back into new towels, completing a closed-loop system. This visualization of the resource cycle aims to encourage broader participation in recycling efforts.

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The company is actively fostering collaborations, with recycling projects involving approximately 15 companies and ongoing discussions for new partnerships. Notably, a project with McDonald's, Kentucky Fried Chicken, and Tully's Coffee commenced in January 2025. Future goals include expanding the range of recycled products and establishing localized recycling loops nationwide for greater efficiency.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.
Renewa is a platform developed by Oji Holdings to promote the recycling of paper products and enhance their presence in the market.
Oji Holdings applies technology, similar to that used for milk cartons, to recycle composite paper cups into new paper products like paper towels and packaging.
The goal is to create a closed-loop system that visualizes resource circulation, minimizes waste, and encourages both companies and consumers to participate in recycling.

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