What is the 'On The Map' campaign group applying for?

The 'On The Map' campaign group is applying to install a brown tourist sign on the M1 motorway to promote Northamptonshire as a tourist destination.

Where would the proposed brown tourist sign be located on the M1?

The proposed brown tourist sign would be located on the M1 motorway between junction 15 for Northampton and junction 14 for Milton Keynes.

What is the estimated cost for installing the M1 brown sign?

The cost for designing and installing the brown tourist sign is expected to reach tens of thousands of pounds.

Home / Business and Economy / Northamptonshire Fights for M1 Brown Sign

Northamptonshire Fights for M1 Brown Sign

3 Feb

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Summary

Campaign group applied for M1 brown sign to boost tourism.
Sign would be located between M1 junctions 15 and 14.
Installation cost is expected to reach tens of thousands of pounds.

Northamptonshire Fights for M1 Brown Sign

A local campaign group, 'On The Map,' has officially submitted an 85-page application to West Northamptonshire Council. The proposal seeks to install a brown tourist sign on the M1 motorway to enhance Northamptonshire's profile as a tourist destination. This sign would be strategically placed on the M1 between junction 15, serving Northampton, and junction 14, which leads to Milton Keynes.

Campaigners argue that Northamptonshire is frequently overlooked by potential visitors due to the absence of such signage, despite its numerous attractions. The group has dedicated the past year to compiling evidence and garnering support for their application. The projected cost for designing and installing the sign is expected to be in the tens of thousands of pounds.

Anna Jeyes, a campaigner, emphasized the community's strong backing for the initiative, stating it would "make a massive difference." Kerry Lewis-Stevenson highlighted the significant opportunity for local businesses and the county as a whole. If the council supports the submission, the final decision will rest with National Highways. The campaigners are hopeful that the sign could be operational by the summer.