Could Nintendo raise the price of the Switch 2?

Yes, Nintendo President Shuntaro Furukawa has stated that a price increase for the Switch 2 is a possibility due to rising costs.

What factors are affecting the Switch 2 price?

Tariffs, particularly in the U.S., and soaring RAM prices driven by AI demand are impacting Nintendo's production costs.

Did Nintendo already increase prices on other consoles?

Yes, Nintendo raised prices on the standard Switch, Switch Lite, and Switch OLED models in August 2023, along with accessories.

Home / Business and Economy / Switch 2 Price Hike Looming Amidst Tariffs?

Switch 2 Price Hike Looming Amidst Tariffs?

13 Jan

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Summary

Nintendo president considers future price increases for Switch 2.
Tariffs and rising RAM costs impact Nintendo's profit margins.
New hardware adoption is crucial for Nintendo's business strategy.

Switch 2 Price Hike Looming Amidst Tariffs?

Nintendo's President, Shuntaro Furukawa, is closely monitoring the impact of global economic conditions on the Switch 2's pricing. The console, launched amidst geopolitical trade tensions, has already seen a price increase due to supply chain costs. Now, rising memory prices driven by AI demand further complicate matters for the Japanese gaming giant.

Furukawa revealed in an interview that U.S. tariffs could lead to projected losses in the tens of billions of yen for the fiscal year. While the company aims to encourage new hardware adoption, it is also considering passing on increased costs, including tariffs, to consumers worldwide. This strategy balances the need to secure market foothold with the reality of rising expenses.

This potential price hike follows similar adjustments by competitors like Sony and Microsoft, and previous price increases across Nintendo's own Switch line and accessories in August 2023 due to market conditions. Although Nintendo has component stockpiles, the volatile memory market necessitates continuous monitoring.