Home / Business and Economy / Nike Sales Rise, But China Woes Persist
Nike Sales Rise, But China Woes Persist
19 Dec, 2025
Summary
- Nike's Q4 sales increased 1% due to North American strength.
- Income dropped 32% driven by a 17% revenue decline in China.
- Tariffs are expected to cost Nike $1.5 billion this fiscal year.
Nike has reported a 1% increase in sales for its most recent quarter ending November 30, signaling some progress in its business recovery efforts. This growth was primarily driven by robust performance in North America. However, the company's net income saw a significant decrease of 32%, heavily impacted by a 17% revenue drop in Greater China.
Despite these mixed results, Nike's CEO is actively working to address challenges, including clearing old inventory and revitalizing product development. The company is implementing a "reset" strategy for its China market, involving new investments and adjusted product assortments. Progress in North America indicates a positive turnaround trajectory.
However, ongoing issues persist, notably with the Converse brand, which experienced a 30% sales decline across all regions. Furthermore, Nike faces increased costs due to tariffs, projected to reach $1.5 billion and reduce gross margin for the current fiscal year, prompting some price increases on its products.
