What is the Nike ReactX Rejuven8 shoe?

The Nike ReactX Rejuven8 is a foam slip-on shoe designed for post-exercise recovery.

What strategy is driving Nike's recent success?

Nike's success is attributed to its athlete-centric mission, focusing on innovation for athletes.

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Nike's Recovery Shoe Fuels Massive Resale Surge

Q: How did Nike perform on StockX in 2025?

Nike was StockX's top-selling and fastest-growing sneaker brand in 2025.

15 Jan

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Summary

Nike's ReactX Rejuven8 recovery shoe saw a 5,811% trade growth on StockX.
Nike was the top-selling and fastest-growing sneaker brand on StockX.
CEO Elliott Hill's athlete-centric strategy appears successful.

Nike's Recovery Shoe Fuels Massive Resale Surge

Nike's commitment to an athlete-centric strategy, spearheaded by CEO Elliott Hill since 2024, is yielding impressive results, notably in the resale market. The sportswear giant was identified as StockX's top-selling and fastest-growing sneaker brand based on trade volume in 2025.

A key driver of this success was the launch of the Nike ReactX Rejuven8 shoe, a recovery-focused foam slip-on. Released in early 2025 and retailing for $75, this innovative shoe catalyzed a staggering 5,811% increase in Nike's shoe trades on StockX from 2024 to 2025, concluding the year with tens of thousands of sales.

This performance underscores the effectiveness of Nike's forward-thinking approach, prioritizing innovation and aligning with its core athlete audience. StockX CEO Greg Schwartz noted that companies prioritizing innovation and strategic partnerships reaped significant benefits throughout 2025.