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New Rules Require Online Retailers to Display Product Origin
10 Nov
Summary
- Government drafts rules for e-commerce platforms to show product origin
- Aims to enhance consumer transparency and informed purchasing decisions
- Allows shoppers to search and sort products by country of manufacture
On November 10, 2025, the Indian government announced plans to introduce new regulations for e-commerce platforms. The proposed amendment to the Legal Metrology (Packaged Commodities) Rules will make it mandatory for online retailers to provide searchable and sortable filters based on the 'Country of Origin' for all packaged products sold on their platforms.
The Department of Consumer Affairs stated that this change is intended to empower consumers and increase transparency in online shopping. By allowing shoppers to easily identify the source of products, the new feature will enable them to make more informed purchasing decisions. Consumers will be able to search and sort through vast product listings to find items based on their country of manufacture, reducing the time and effort required to locate this information.
The government believes this amendment will enhance transparency and accountability in e-commerce, ultimately benefiting Indian consumers. The proposed rules are currently in the draft stage and are open for public feedback before being finalized and implemented across the country.
