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Duncan East Takes Helm at Global Sports Producer
14 Apr
Summary
- Duncan East appointed as the new CEO of Sunset+Vine.
- East joins from Buzz 16, bringing extensive sports media experience.
- The appointment signals Sunset+Vine's focus on digital and international growth.

Duncan East has assumed the role of Chief Executive Officer at the global sports production company Sunset+Vine. He will be based at the company's London headquarters, which also maintains regional offices in Los Angeles, Glasgow, Cardiff, and Milan. East joins from Buzz 16, where he held managing director and executive director positions, successfully driving strategy and revenue growth in both sports and lifestyle sectors.
This strategic appointment reflects Sunset+Vine's transformation into a digitally-focused, multi-platform media entity. East's tenure will concentrate on scaling the company's international operations, strengthening partnerships with rights holders, and merging live, original, and digital content. His background includes two decades at Sky Sports, progressing to director of creative output for flagship events like the Premier League and UEFA Champions League.