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Netflix's Remarkable Journey: From DVD Rentals to Global Streaming Dominance
14 Nov
Summary
- Netflix launched in 1997 as a DVD rental service
- Introduced streaming in 2007, expanded globally by 2011
- Produced first original series in 2013, winning major awards
- Reached 200 million subscribers worldwide by 2021

In 2025, Netflix stands as a global streaming giant, a far cry from its origins as a DVD rental service founded in 1997 by Reed Hastings and Marc Randolph. The company's remarkable journey began when it launched Netflix.com as the first-ever DVD rental and sales site in 1998, offering members unlimited rentals without due dates or late fees.
Over the years, Netflix has continued to innovate and expand. In 2000, the platform introduced a movie recommendation system that used members' ratings to predict future choices. By 2002, Netflix had gone public, and by 2003, its membership had surpassed 1 million. Streaming was introduced in 2007, and the platform expanded to Canada, Latin America, and the Caribbean in the following years.
The real game-changer for Netflix came in 2013 with the launch of its first original series, including "Hemlock Grove," "Orange Is the New Black," "House of Cards," and "Arrested Development." The success of these shows, particularly "House of Cards," which won three Primetime Emmy Awards, marked a significant milestone for the streaming industry. Since then, Netflix has continued to produce acclaimed original content, including "Stranger Things," "Bridgerton," and "Heartstopper," solidifying its position as a leading entertainment powerhouse.
Today, in 2025, Netflix boasts over 200 million subscribers worldwide, a testament to its ability to adapt and innovate in the ever-evolving streaming landscape.




