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Netflix Buys AI Firm, Promises Production Cost Cuts
1 Apr
Summary
- Netflix acquired Ben Affleck's AI firm, InterPositive.
- AI technology could cut visual effects costs by 50%.
- Savings could reach 10-20% on total production costs.
Netflix has acquired Ben Affleck's AI startup, InterPositive, in a move that could significantly impact film and TV production costs. The company's technology, detailed in a patent application filed under Affleck's legal name, Benjamin Géza Affleck-Boldt, aims to deliver substantial savings. Projections suggest reductions of 10% to 20% on total production costs, with visual effects potentially seeing a 50% decrease and background actor expenses dropping by 70%.
The patent application highlights specific departmental savings, including 40% for additional production units outside main locations and 30% for the art department. This development arrives amid industry-wide anxiety regarding job security and ongoing union contract negotiations. Affleck stated his goal was to preserve the human element of storytelling and protect creative professionals.
