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Netflix Buys Ready Player Me for Avatars
20 Dec
Summary
- Netflix acquires Ready Player Me, an avatar technology startup.
- The acquisition aids Netflix's new strategy for multiplayer games.
- Ready Player Me's team of 20 employees will join Netflix.
Netflix has acquired Ready Player Me, an Estonian company specializing in cross-game avatar technology. This acquisition supports Netflix's strategic shift towards developing accessible multiplayer games and integrating its existing intellectual property within its gaming division.
The acquisition will bring Ready Player Me's team of around 20 employees to Netflix. The startup's technology utilizes AI to automatically redesign avatars to match various game aesthetics and to fit any avatar rig without manual intervention, streamlining development for creators.
This move follows Netflix's recent pivot away from ambitious, large-scale game development. Past projects included a trivia game and a partnership for a soccer simulation, both of which could potentially benefit from integrated avatar systems.
