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Nature's Sunshine Plummets on Missed Earnings
11 Aug
Summary
- Nature's Sunshine's stock dropped 17.7% after Q2 2026 results missed estimates.
- The company reduced its full-year revenue guidance by 2.5%.
- The stock is down 20.3% year-to-date and 39.9% from its 52-week high.
Nature's Sunshine (NASDAQ:NATR) saw its shares tumble 17.7% in recent trading. This sharp decline followed the company's second-quarter 2026 earnings report, which failed to meet financial analyst expectations.
The wellness products company reported second-quarter revenue of $117 million, missing estimates by 5.4%. Furthermore, its adjusted earnings per share of $0.21 fell notably short of projections.
Adding to investor concerns, Nature's Sunshine revised its full-year revenue guidance downward. The company now anticipates a midpoint revenue of $495 million, representing a 2.5% reduction from its prior outlook and falling below current analyst consensus.
This combination of a quarterly miss and a lowered annual forecast indicates significant challenges facing the company. Nature's Sunshine is currently down 20.3% for the year and trades 39.9% below its 52-week high achieved in March 2026.
Historically, the stock has shown relative stability, with only nine moves exceeding 5% in the past year. A prior surge of 26.3% occurred nine months ago after strong Q3 2025 results and an increased full-year guidance.
