Home / Business and Economy / Nationwide App Fights Back Against Scam Calls
Nationwide App Fights Back Against Scam Calls
13 Jan
Summary
- Nationwide launches a new scam-checking tool within its banking app.
- Customers can verify if a caller is a genuine Nationwide employee.
- Millions lost annually to impersonation scams, costing £65.9 million in 2024.
Nationwide Building Society has launched an innovative scam-checking tool accessible through its mobile banking app. This new feature empowers customers to instantly verify the identity of anyone claiming to be from Nationwide, distinguishing genuine employees from scammers. The tool provides a crucial layer of security against sophisticated impersonation tactics that have plagued customers.
Research indicates that customers are receiving an average of eight scam calls per month. Impersonation scams, where fraudsters pose as bank staff, HMRC, or police, resulted in £65.9 million in losses in 2024. Nationwide's data shows these scams constitute 17 percent of reported incidents, with increasing ruthlessness employed by fraudsters.
This 'Call Checker' feature is designed to offer customers peace of mind and prevent them from falling victim to increasingly common and sophisticated scams. By confirming the legitimacy of calls, Nationwide aims to significantly reduce the financial and emotional toll these fraudulent activities take on its customer base.
