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Nat Habit Secures ₹142 Crore for Ayurvedic Expansion
10 Oct
Summary
- Nat Habit raised ₹142 crore in a Series C funding round.
- The funds will expand its reach into quick commerce and offline retail.
- The brand has achieved ₹330 crore in annualised gross revenue.
Ayurveda-inspired personal care brand Nat Habit announced it has successfully raised ₹142 crore in a Series C funding round. Trident Growth Partners spearheaded this investment, which saw participation from existing investors including Bertelsmann India Investments and Mirabilis Investment Trust, as well as new entrants like Physis Capital.
The newly acquired capital is earmarked for strategic expansion. Nat Habit plans to significantly scale its distribution networks across quick commerce platforms and offline retail stores. Furthermore, the brand intends to deepen its digital reach within Tier 2 and Tier 3 cities across India.
This funding round follows a period of substantial growth for Nat Habit, which has reported an annualised gross revenue of ₹330 crore. Since its inception in 2019, the company has served over 60 lakh households with its range of hair, skin, body, and baby care products.
Nat Habit's expansion strategy also includes widening its product portfolio to address more daily personal care needs. The company will continue to strengthen its core capabilities in formulation and manufacturing, emphasizing its unique 'Fresh Ayurveda' approach that combines traditional principles with modern science.
