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Rs 2.5 Lakh Sarees: Mysore Silk Joins Luxury Elite
17 Feb
Summary
- Long queues form before dawn for high-priced Mysore silk sarees.
- Mysore silk sarees feature pure mulberry silk and real gold zari.
- Established in 1912, Mysore silk has long-standing credibility.
Early morning queues are becoming a common sight outside Bangalore's Karnataka Silk Industries Corporation showroom. By 4 AM, eager customers, primarily women, are lining up for Mysore silk sarees, which carry a significant price tag of around Rs 2.5 lakh. This surge in demand and high cost is prompting comparisons to exclusive luxury brands, questioning if Mysore silk has achieved a similar status.
The appeal of Mysore silk extends beyond fleeting trends. Each saree is meticulously crafted with pure mulberry silk and authenticated real gold zari, ensuring its value and justifying the premium price. The Karnataka Silk Industries Corporation, founded in 1912 under the Maharaja of Mysore's rule, lends significant historical credibility to these drapes.
This focus on quality and heritage has cemented Mysore silk's position as a coveted item, especially among women in South India. The unwavering demand signifies a strong appreciation for the craftsmanship and materials, distinguishing it as a unique luxury silhouette.
