How will BLS E-Services expand mutual fund access in India?

BLS E-Services will partner with Asit C Mehta Investment Interrmediates and use its extensive network via a phygital model to reach Tier 2-4 towns and rural areas.

What is a 'phygital' model for mutual funds?

A 'phygital' model combines physical outlets with digital platforms to deliver financial services, making them accessible to a wider audience, including those in remote areas.

What is the goal of the BLS E-Services and Asit C Mehta partnership?

The partnership aims to increase mutual fund access and financial inclusion in underserved urban, semi-urban, and rural parts of India.

Home / Business and Economy / Mutual Funds Reach Rural India with New Partnership

Mutual Funds Reach Rural India with New Partnership

16 Dec

•

Summary

BLS E-Services and Asit C Mehta partner for mutual fund access.
Phygital model to serve Tier 2-4 towns and rural India.
Partnership aims to boost financial inclusion in underserved areas.

Mutual Funds Reach Rural India with New Partnership

BLS E-Services has entered the mutual fund sector through a strategic partnership with Asit C Mehta Investment Interrmediates (ACMIIL), a company within the Pantomath Group. This collaboration is designed to significantly broaden access to mutual fund products across India, with a particular focus on individuals residing in Tier 2, 3, and 4 towns, as well as rural communities.

The initiative will employ a "phygital" approach, seamlessly integrating physical service points with digital platforms. This strategy aims to ensure efficient and widespread distribution of mutual fund services, reaching a diverse demographic that has historically had limited access. BLS E-Services, known for its extensive network of over 147,000 touchpoints, will be instrumental in delivering these financial solutions.

This partnership is poised to enhance financial inclusion by connecting ACMIIL's deep financial expertise with BLS E-Services' robust last-mile delivery network. The goal is to empower first-time investors and foster greater participation in India's growing mutual fund market, especially in areas with lower internet penetration and financial service availability.