How will BLS E-Services expand mutual fund access in India?

BLS E-Services will partner with Asit C Mehta Investment Interrmediates and use its extensive network via a phygital model to reach Tier 2-4 towns and rural areas.

What is a 'phygital' model for mutual funds?

A 'phygital' model combines physical outlets with digital platforms to deliver financial services, making them accessible to a wider audience, including those in remote areas.

What is the goal of the BLS E-Services and Asit C Mehta partnership?

The partnership aims to increase mutual fund access and financial inclusion in underserved urban, semi-urban, and rural parts of India.

Home / Business and Economy / Mutual Funds Reach Rural India with New Partnership

Mutual Funds Reach Rural India with New Partnership

16 Dec, 2025

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Summary

BLS E-Services and Asit C Mehta partner for mutual fund access.
Phygital model to serve Tier 2-4 towns and rural India.
Partnership aims to boost financial inclusion in underserved areas.

Mutual Funds Reach Rural India with New Partnership

BLS E-Services has entered the mutual fund sector through a strategic partnership with Asit C Mehta Investment Interrmediates (ACMIIL), a company within the Pantomath Group. This collaboration is designed to significantly broaden access to mutual fund products across India, with a particular focus on individuals residing in Tier 2, 3, and 4 towns, as well as rural communities.

The initiative will employ a "phygital" approach, seamlessly integrating physical service points with digital platforms. This strategy aims to ensure efficient and widespread distribution of mutual fund services, reaching a diverse demographic that has historically had limited access. BLS E-Services, known for its extensive network of over 147,000 touchpoints, will be instrumental in delivering these financial solutions.