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Crypto Treasury Firms Avoid MSCI Index Ouster
7 Jan
Summary
- MSCI has dropped plans to remove crypto treasury firms from indexes.
- Digital asset companies saw popularity surge in 2025.
- Strategy shares rose 6% in premarket trading after the MSCI news.

MSCI has decided against excluding companies holding significant digital assets, such as Strategy, from its global benchmarks. This reversal, announced on Wednesday, January 7, 2026, led to a 6% premarket jump in Strategy's shares. The index provider had previously considered removing these firms, termed DATCOs, due to their resemblance to investment funds.
DATCOs experienced a surge in popularity during 2025, with many companies adopting crypto tokens like bitcoin as primary treasury assets. This trend propelled crypto prices and offered investors indirect exposure. Despite their growing adoption, these digital assets remain highly volatile, and the accounting practices for DATCOs are still under discussion.
MSCI's proposed exclusion had sparked fears that other major index providers might follow suit. However, the decision to maintain the current index treatment for DATCOs holding over 50% in digital assets suggests a temporary reprieve, with broader consultations on non-operating companies anticipated later in the year.




