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M&S Partners with Zalando for European Expansion
25 Aug
Summary
- Marks & Spencer expands partnership with Zalando.
- Zalando will now fulfill M&S direct-to-consumer orders.
- Partnership aims to reduce logistics costs by up to half.
Marks & Spencer has announced an expanded collaboration with German online fashion giant Zalando. This strategic move allows Zalando to manage and fulfill Marks & Spencer's direct-to-consumer orders throughout 22 continental European markets.
The partnership is designed to invigorate M&S's online presence across Europe. It aims to enhance customer experience through quicker delivery and return processes. Furthermore, the agreement is projected to substantially decrease logistics costs for Marks & Spencer, potentially by as much as half.
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