Why did MrBeast acquire Step?

The acquisition aligns with MrBeast's plans to launch a new YouTube channel focused on personal finance and investing, and Step's target demographic matches his audience.

Who are some of Step's investors?

Step's investors include Gen-Z influencers such as Josh Richards and Charli D'Amelio.

Home / Business and Economy / MrBeast Buys Step Banking App for Gen Z

MrBeast Buys Step Banking App for Gen Z

Q: What is Step, the app acquired by MrBeast?

Step is a mobile banking application specifically designed for teenagers and young adults.

10 Feb

•

Summary

MrBeast's company acquired Step, a banking app for young people.
The acquisition aligns with MrBeast's new personal finance YouTube channel.
Step's investors include Gen-Z influencers like Josh Richards and Charli D'Amelio.

Beast Industries, the company founded by popular YouTuber Jimmy "MrBeast" Donaldson, announced its acquisition of Step, a mobile banking application specifically designed for teenagers and young adults. This development follows Donaldson's recent declaration of plans to launch a new YouTube channel dedicated to personal finance and investing.

Step's existing investor roster features prominent Gen-Z influencers, including Josh Richards and Charli D'Amelio. This existing alignment with a young demographic is particularly significant, given that Donaldson's primary YouTube channel, with its massive subscriber base, caters predominantly to Gen-Z and Gen Alpha audiences. This acquisition marks Beast Industries' initial entry into the financial services sector, complementing its other ventures like ghost restaurants and the Feastables snack brand.

This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.