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Popcorn Buckets: The $100 Million Movie Trend
25 Jul
Summary
- Limited-edition movie-themed buckets are projected to generate $100 million.
- Some collectible buckets can retail for as much as $70.
- Three companies dominate the niche market by licensing studio intellectual property.
Once an overlooked item, popcorn buckets are now a major revenue stream for movie theaters. AMC anticipates earning $100 million from these collectibles this year, nearly doubling their 2023 earnings. The success is largely attributed to limited-edition, movie-themed designs, with some fetching prices as high as $70.
Companies like Snap Creative, Golden Link, and Australia's Zinc dominate this niche market. They operate by licensing intellectual property from studios to produce these unique buckets. While some releases, like those for "The Odyssey," achieved rapid sell-outs, others, such as "Supergirl" and "Masters of the Universe" merchandise, did not guarantee sales success.
