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Moustache Group: 100 New Hotels by 2030
17 Feb
Summary
- Moustache Group plans to expand its hotel portfolio to 100 more properties by 2030.
- The company has restructured its brand into Hostels, Select mid-market, and Luxuria luxury.
- Moustache targets Rs 100 crore revenue by FY27, driven by Select and Luxuria segments.
The Moustache Group of Hotels, based in Jaipur, has unveiled a significant rebranding initiative, setting a target to operate an additional 100 properties by the year 2030. This expansion strategy is underpinned by a refined brand architecture designed to clarify its offerings to consumers.
The group now clearly delineates three distinct verticals. Moustache Hostels will continue to focus on social and community-driven experiences. Moustache Select is positioned for comfort-first stays catering to families, professionals, and value-conscious travelers. Luxuria by Moustache will cater to the boutique and experiential luxury travel segment.
Founder-director Deepak Agarwal stated that this clear brand structure aims to reduce consumer confusion and business decision friction. The company projects achieving Rs 100 crore in revenue by FY27, with projected growth to be increasingly driven by the Select and Luxuria segments. Moustache plans to add up to 50 new properties by 2028, with a pronounced focus on the mid-market and boutique luxury formats.
