Monopoly Goes Digital for 90th Anniversary

Hasbro is ushering in Monopoly's 90th anniversary with the launch of a digital avatar, aiming to capture the interest of younger, tech-savvy audiences. This strategic move coincides with a notable resurgence in board game popularity that has continued since pre-Covid times. The company highlights quick commerce platforms as increasingly vital for distributing these beloved games.

Nilay Verma, Head of India and South-East Asia at Hasbro India, explained the "Monopoly App Banking" concept stemmed from families' digital lifestyles. The app integrates everyday digital payment experiences into gameplay, offering a familiar yet magical interaction for children. Verma anticipates this modern, nostalgic edition will broaden Monopoly's appeal to younger Indian families, supporting digital play that enhances connections.

Verma further revealed that the app's design, including playful characters and unique properties, was directly influenced by children's input. This version offers a fast, fun, and easy-to-play experience, serving as a bridge between Monopoly Junior and the classic game while fostering essential decision-making and money management skills. Hasbro also reported a strong FY25, with expanded retail availability and sustained momentum across modern and digital channels, indicating a lasting shift in how younger audiences engage with board games.