Home / Business and Economy / Moana Bikini Shuts Down After 15 Years: What's Next?
Moana Bikini Shuts Down After 15 Years: What's Next?
2 Mar
Summary
- Moana Bikini, founded 15 years ago, has officially closed.
- The brand has been rebranded as 'Smile Club' to unify businesses.
- The move allows for expansion beyond swimwear to other apparel.
Popular swimwear brand Moana Bikini has announced its closure after 15 years of operation, a move confirmed by founder Karina Irby. The brand is undergoing a significant evolution, with a massive flash sale launched to clear existing stock. Irby described the transition as an 'evolution' rather than a definitive end.
This rebranding integrates Moana Bikini into a larger entity called 'Smile Club'. For the past four years, Irby has managed both Moana Bikini and 'The Smile Club,' which offered activewear and sleepwear. Consolidating these businesses aims to create a more cohesive and powerful brand identity.
The 'Smile Club' now encompasses a wider array of products, extending beyond swimwear to include beachwear, activewear, and everyday apparel. Irby stated the aim is to build a brand focused on confidence, joy, and comfort, moving beyond its initial swimwear focus to meet growing customer demand for more diverse offerings.
