What new candy is M&M's launching?

M&M's is launching a new freeze-dried caramel candy called M&M's POP'd.

When will M&M's POP'd be available?

M&M's POP'd will first hit M&M's stores on November 10, 2025, and then roll out to nationwide retailers starting January 2026.

How does M&M's POP'd differ from regular M&M's?

M&M's POP'd features the classic caramel flavor in a light, crispy texture, unlike the traditional chocolate-filled M&M's.

Home / Business and Economy / M&M's Debuts Freeze-Dried Caramel Candy for Irresistible Crunch

M&M's Debuts Freeze-Dried Caramel Candy for Irresistible Crunch

8 Oct

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Summary

M&M's launches new freeze-dried caramel candy
Caramel-infused candy offers a light, crispy texture
Inspired by TikTok's freeze-dried candy trend

M&M's Debuts Freeze-Dried Caramel Candy for Irresistible Crunch

In a move to cater to the growing demand for innovative candy textures, M&M's is set to launch its first-ever freeze-dried candy product. Dubbed M&M's POP'd, the new offering features the brand's classic caramel flavor in a light, crispy form.

Scheduled to hit M&M's stores on November 10, 2025, the 5.5 oz stand-up pouches of M&M's POP'd will then roll out to retailers nationwide starting January 2026. According to Martin Terwilliger, VP of Marketing at M&M's parent company Mars Wrigley North America, the new candy "takes everything you love about M&M'S and gives it a light, crispy crunch, bringing the flavors and textures together in an unexpected new way."

The inspiration for this innovative product came from the growing popularity of freeze-dried candies on TikTok. While traditional chocolate-filled M&M's don't work well in the freeze-drying process, the caramel-infused version is able to achieve the desired "puffed up" appearance, making it an irresistible and on-trend treat for candy enthusiasts.

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