Mitsubishi Revives Cult Classics: Beloved Japanese Marque Announces UK Relaunch

In a highly anticipated move, Mitsubishi, one of Britain's most-loved Japanese car brands, has announced its return to the UK market in summer 2026. The announcement comes after the company's withdrawal from the British market in 2020 as part of a cost-saving drive triggered by the COVID-19 pandemic.

However, Mitsubishi's fortunes have since turned, and the company is now ready to reintroduce its lineup to the UK. According to Frank Krol, CEO of Mitsubishi Motors Europe, the upcoming models will showcase "the very best of Mitsubishi Motors' core technologies in performance, four-wheel drive, and much more," showcasing the brand's "global lineup" and "latest advancements in innovation and four-wheel drive technologies."

The relaunch will be handled by International Motors Ltd, a leading UK-based vehicle importer and distributor, which also oversees sales for Chinese brands XPeng and GWM, as well as Japanese companies Isuzu and Subaru. Mitsubishi's return to the UK market will mark the end of a nearly six-year absence, with the last Mitsubishi models being sold in showrooms in 2020.

Despite the time away, the Mitsubishi brand remains well-recognized and beloved by loyal customers in the UK, having established a strong fan base over its 46-year history of selling cars in the country. The company is committed to providing an exceptional ownership experience, building on its trusted aftersales network and dedicated retailer partners.