Home / Business and Economy / Sydney's Hottest New Store: MINISO LAND Draws Crowds
Sydney's Hottest New Store: MINISO LAND Draws Crowds
26 Nov
Summary
- New MINISO LAND store in Sydney attracts thousands of shoppers.
- Store features exclusive collaborations with Disney, Hello Kitty, and anime.
- Popular blind boxes and Australian-exclusive collections are top sellers.
Australia's inaugural MINISO LAND, situated at Westfield Chatswood, has rapidly become a premier shopping destination in Sydney, attracting substantial crowds since its opening. The expansive, two-level flagship store, covering over 800 square meters, boasts an inventory exceeding 7,000 products. A significant 70 percent of these items represent exclusive collaborations with globally recognized brands and franchises, including Disney, Hello Kitty, Super Mario, Pokémon, and popular anime series.
The store offers an immersive retail experience, featuring themed zones dedicated to beloved characters such as Winnie the Pooh, Lilo & Stitch, Miffy, Dragon Ball Z, and Care Bears. Shoppers can find a wide array of merchandise, from plush toys and blind boxes to tech gadgets, stationery, apparel, and even Korean skincare and Japanese snacks. Notable among the offerings are two Australian-exclusive collections: the Zootopia 2 line and the Sanrio 'Island Fox' plush series, both highly anticipated to sell out quickly.
Following its successful launch, MINISO LAND has plans for further expansion across Australia, with regular product restocks and new store openings anticipated in other major cities. This expansion is built on the strong performance of its global debut, with the Shanghai MINISO LAND having previously set a sales record. The overwhelming customer response in Sydney highlights a strong demand for character-driven merchandise and unique retail experiences within the Australian market.
