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MicroStrategy Eyes Bigger Bitcoin Buys
20 Jan
Summary
- MicroStrategy acquired 14,910 BTC in January 2026.
- The company holds 687,410 BTC at an average price of $75,353.
- MicroStrategy's stock has fallen over 50% in the past year.
MicroStrategy, under the guidance of Executive Chairman Michael Saylor, has significantly expanded its Bitcoin holdings in early January 2026. The company acquired 14,910 Bitcoin across two purchases, totaling $1.37 billion, further solidifying its position as a major holder of the cryptocurrency.
These recent acquisitions bring MicroStrategy's total Bitcoin reserves to 687,410 BTC, acquired at an average price of $75,353 per coin. While the company's Bitcoin strategy continues, its stock has faced challenges, dropping approximately 52.67% over the past year, closing at $173.71 on January 16, 2026.
Funding for these Bitcoin acquisitions often comes from convertible bond sales, with billions potentially convertible in late 2026 and 2027. This presents a capital pressure, and MicroStrategy has acknowledged the possibility of needing to sell some Bitcoin to meet its obligations. The firm's substantial Bitcoin holdings now represent about 3.3% of the total Bitcoin supply.
